Marketing & Campaigns: Developing a clear strategy for your communications

This session is for you if your role or part of your role involves marketing and communications for your organisation. This training is for voluntary, community and social enterprise (VCSE) organisations serving Gateshead only.

Using a strategic approach to your marketing and communications will help to focus your efforts and be more effective – it is a crucial part of how you achieve your organisation’s aims.

Through a mix of interactive presentations and group activities participants will learn:

• The key ingredients of a communications strategy
• The importance of understanding your audience (who you are trying to reach / influence)
• Different types of campaigns and choosing the right communication channels
• Tips on creating effective content