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Louise   Louise McGlen, Funding Advice Officer

4 Considerations before you start to Crowdfund for a not for profit

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People keep mentioning Crowdfunding as if it’s a magical new source of funding, rather than a tool at a fundraiser’s disposal should the particular project/item you are fundraising for be something that others would feel passionate enough about to give you money. There are a lot of good and bad examples out there and it is not a guaranteed success.

Before you start a Crowdfunding campaign consider:

#1 Why would anyone give us money?

  • Is what you propose an attractive proposition that will appeal to others?
  • Will anyone care about the cause/appeal as much as you do?
  • Have you anything to offer in return for the money (e.g. updates, rewards such as tickets, the end product)?

#2 How will we draw people to our Crowdfunding page?

Ideally you want to go viral across the internet but this won’t happen unless you make it happen.

  • Find out what social media your staff, your volunteers, your beneficiaries and other supporters use – draw together a promo team and give them lots of interesting soundbites and pictures to help draw people to the page.
  • Don’t forget traditional media – if you have a good story, they are likely to be interested. Word of mouth is important – make sure everyone you come into contact with knows what you are trying to achieve.
  • Cascade your enthusiasm down and keep going until you reach your target.

Remember it’s not enough to just publish on a crowdfunding site – success or failure depends on YOU!

#3 Can we make an informed choice about the platform that best suits our needs?

  • There is a lot of choice out there and you will need to make a decision about the one that is most likely to help you succeed.
  • Do your research and factor in costs and restrictions – there are useful insights on the NESTA and NCVO websites:

#4 Can you ensure donations so far don’t start at £0?  

  • Means the campaign already looks geared up and going from the offset.
  • Planning is essential so you launch at the right time to attract potential donors.

Did you know?

We offer a range of consultancy and facilitation options as part of our Specialist Services work, to find out more contact me, Louise McGlen This email address is being protected from spambots. You need JavaScript enabled to view it.     

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