Progress – not just pretty colours

Connected Voice Pride Logo

Last month Connected Voice adapted its logo to celebrate Pride Month of June.

This was the first year that we’ve done this, as we were very conscious that we wanted to have substance behind it, and for it not to just be a colourful gesture.  We blogged at its launch about the meaning behind the logo, and ensured we had meaningful and relevant content across our channels.

Although Pride Month is over, Northern Pride is coming this weekend. We’re thrilled to have a guest blog from Northern Pride about the festival, its work throughout the year, and its plans for the future.

Although it’s too early to fully assess the impact of our Pride Month campaign, we thought we'd share some headlines about the response to our Progress Pride logo and dedicated content:

  • We’ve had approaches from several LGBT+ organisations for our Support and Development services – as many as we’d had in the whole of the preceding year. This has included existing organisations seeking to develop a formal constitution, for support with their funding strategy, and in making their application for CIO status.
  • Several funders have asked us about guidance and support for improving and increasing their relationships with LGBT+ organisations.
  • We’ve had significantly increased participation of LGBT+ organisations at our Funding Fair events, our VCSE Networking Events and our free training sessions to improve the skills and capacity of our local VCSE.
  • We’ve had approaches from public sector bodies seeking guidance and contacts with LGBT+ communities and organisations, to improve their response and engagement with these communities.
  • We’ve also had numerous messages of support from across the wider Voluntary, Community and Social Enterprise (VCSE) sector, and were featured in NAVCA’s bulletin.
  • Importantly, we've had really positive and enthusiastic responses from staff and trustees, with messages of support from both LGBT+ people and allies across Connected Voice.
  • Best of all, (from a brand and communications perspective) we got a fantastic endorsement of the way we adapted our logo from Altogether – the agency which developed our brand when we became Connected Voice.

We’ve been thrilled that making this small step has reached out to the communities we sought to support by this simple action.  We feel proud of our progress.

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